SAVOR JAPAN

~Explore Regional Flavors~

The best way to experience Japan is to savor the fresh and fantastic delicaciesand rich cultures only available off the beaten path. Japanese foodstuffsand local ways are truly unique to every region,and in harmony with each season.

SAVOR JAPAN Videos

SAVOR JAPAN Areas

Indulging in food and spectacular sceneries in Tokachi, the farming frontier of Japan!

Regional:Tokachi / Hokkaido
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Tokachi, the largest farming area (approx. 3,600㎢) in Hokkaido, is an enormous plain surrounded by 2000-meter-high mountains with the Hidaka mountains to the west and Daisetsuzan to the north where you can enjoy the magnificent sense of openness unique to Hokkaido. One of the key attractions is the agricultural and livestock products raised on the soft, nutrient-rich volcanic ash soil with the longest daylight hours in the country. People come to enjoy the rich cheese made from high-fat raw milk in Tokachi, where the majority of natural cheese in Japan is produced.

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Indulging in food and spectacular sceneries in Tokachi, the farming frontier of Japan!

Regional:Tokachi / Hokkaido
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Tokachi, the largest farming area (approx. 3,600㎢) in Hokkaido, is an enormous plain surrounded by 2000-meter-high mountains with the Hidaka mountains to the west and Daisetsuzan to the north where you can enjoy the magnificent sense of openness unique to Hokkaido. One of the key attractions is the agricultural and livestock products raised on the soft, nutrient-rich volcanic ash soil with the longest daylight hours in the country. People come to enjoy the rich cheese made from high-fat raw milk in Tokachi, where the majority of natural cheese in Japan is produced.

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The Mochi culture of Japan and the eternal landscape of the Land of Gold

Regional:Ichinoseki - Hiraizumi / Iwate
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The origin of the "mochi dining culture" dates back 400 years to the Hansei era when the Date-han offered up mochi to the gods every month in prayers for peace and health. Later, hare-no-shoku (celebratory cuisine) included the practice of making and eating mochi on important days during life and at the end of seasons, including important family ceremonies and on New Year's Day, which is still going on today. Even in Japan, the opportunity to experience the traditional food rituals of Ichinoseki-Hiraizumi is scarce.

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Experiencing food and culture in the UNESCO Creative City of Gastronomy

Regional:Tsuruoka / Yamagata
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Surrounded by mountains, fields, rivers and the sea, Tsuruoka city is rich in seasonal blessings. With more than 50 varieties of indigenous produce including dadachi-mame and Atsumi turnip, superior varieties of "living cultural treasures" are the inheritance of this region. Even today, a unique food culture and family ceremonial dining/local cuisine that is closely related to the spiritual culture of shugendo and Kurokawa Noh from the Three Mountains of Dewa is still being passed down in this region.

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Building the most beautiful village in Japan with the most delicious food

Regional:Maze, Gero / Gifu
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Maze River sweetfish are highly regarded for being delicious. The reason for this is that the delicious sweetfish are protected by local inhabitants. Since the 1940s, they have systematically stocked and managed the sweetfish, while also proactively engaging in volunteer activities, such as river cleaning activities and assigning surrounding forests as "fish-protecting forests." The inhabitants of this area have spared no effort in order to protect the flavor of the sweetfish.

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Nishi-Awa:Shangri-la

Regional:Nishi-Awa / Tokushima
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For more than a thousand years, traditional agriculture and farming culture has been passed down in Nishi-Awa, Shikoku, the historical site of such legends as Heike Ochudo. The traditional food culture, which centers on long-standing products such as grains, soba (buckwheat) and potatoes, can still be felt in the lives of the people, who are known as the "people of the sky." The mountain villages that spread out like a fan across the steep mountain range are so beautiful that they can rightly be called "paradise on earth."

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