The different regions of Japan each have their own local cuisine. SAVOR JAPAN is your guide to the attractions of Japan’s small farming, fishing, and mountain communities — especially the great food they offer.

All SAVOR JAPAN areas are, after careful vetting, certified by the Japanese Minister of Agriculture, Forestry and Fisheries. As of 2018 there are 21 such certified areas.

SAVOR JAPAN certification is designed to draw attention to the local brand that come from the numerous farming, mountain and fishing villages throughout Japan where food is a way of life, and lead to an increase in interpersonal exchanges through a deeper discovery of Japanese cuisine and the enjoyment of unforgettable experiences in authentic Japanese food culture.

We look forward to seeing you in one soon.



SAVOR JAPAN Project Association

The SAVOR JAPAN Project Association will provide support to further the efforts of the project overall and increase the number of foreign tourists visiting certified SAVOR JAPAN areas. This support will include assistance to improve the effectiveness of local initiatives, workshops, dispatching experts who can help with specific challenges and needs, and promoting exchanges through network building.
By integrating strategic communications for the SAVOR JAPAN Project, information will be efficiently disseminated externally, providing a higher level of appeal and enhancing the brand power of SAVOR JAPAN.